How do you
a communication plan?
Follow these 4 steps:

• Define SMART objectives: Increase brand awareness, improve corporate image, engage customers, generate leads, etc. It's important to define SMART (specific, measurable, achievable, relevant and time-bound) objectives before embarking on a communications plan.
• How will you communicate? Draw up a list of strategies and key messages: Defining key strategies and messages is a crucial step in developing an effective communications plan. Examine the various communication strategies available, such as advertising, public relations, content marketing, social media, etc., and think about relevant, impactful key messages.
• On which media? Choose the right communication channels for your target: Choosing the right communication channels is essential to effectively reach your target audience. There are a number of different communication channels available, such as traditional media, digital media, events, direct marketing, etc., so it's important to select the ones best suited to your objectives and your target audience.
• Planning and implementation: Planning and implementation are important final steps in creating an effective communications plan. In this step, we'll discuss the practical aspects of planning and implementing a communications plan, such as allocating resources, scheduling, monitoring and evaluating results against SMART objectives.